APPLYBACKTrade Marketing Executive - Cosmetic & Beauty Sector - Manchester

Role:Trade Marketing Executive - Cosmetic & Beauty Sector
Salary:£33,000 - £38,000

Our client is a major player in the wholesale beauty sector – well established and a company that grows year on year.  They have established a new cosmetics and branded perfume division to capitalise on the growth of their Brands and as a result have some exciting opportunities.


The Trade Marketing Executive will create, implement and drive the UK Marketing Strategy in line with Global guidelines for all brands distributed in the UK.  Key areas covered – product and trade marketing to increase brand awareness, drive footfall, create engagement and drive sales.





Your role function will cover 5 main areas:


UK Marketing Strategy

Delivering a strong marketing plan for all Brands sold through UK Retailers

Major marketing plans with unique 360 campaigns

Liaison with retailers to secure opportunities and coordinating initiatives to deliver sales

Communicating new product launches (there’s a major one this year)

Work with brands’ marketing teams on brand updates

Build and develop relationships with retailers

Compile market reports for Brand owners

Product/campaign launch reviews



Consistency of brands’ style and core values across all marketing activities and materials



Trade marketing initiatives – ensure effective communication between retailers and the internal team

Promote marketing plans internally

Assist with net sales management by way of monitoring products availability, monitoring shipments, etc.

Being a partner to the Sales Team to equip them with the sales tools to successfully manage retailers’ stores sell through

Supply retail deliverables (nlfs, copy, visuals)

Presentation launches both internally and externally



Develop support materials and training plans that align with brand objectives



Monitoring expenditure by activity in line with budget

Ensure adequate stock coverage for all products by forecasting accuracy and quota management – working closely with the Demand Planner

Work with Head of Marketing to ensure all activities are carried out within Budget parameters



What will you bring to the role:

Flair and style -backed by substance

Experience of make-up and/or fragrance and/or skin marketing

Strong Retail and Trade Marketing experience

Understanding of major UK Retailers

Strategic, operational customer centric marketing knowledge

Confident communication skills

A digital forward-thinking approach to your role

Self-directed and self-organised


And, of course, a true passion for Marketing and a true passion for Beauty!


If you have the experience, the passion and the flair – I want to learn more about you – please send me your CV and I will call you.


This is such an amazing opportunity for now and the future – time to set your best marketing campaign in motion as you apply for this opportunity!